Man Who Won $10 Million on MrBeast’s Show Reveals His Plans for the Money

When YouTube sensation MrBeast, whose real name is Jimmy Donaldson, announced his latest reality show, Beast Games, thousands of contestants applied for a chance to win the massive prize money. Among them was Jeff Allen, a former salesman who had been struggling with unemployment. Despite facing financial hardships, he took a leap of faith and entered the competition. That decision changed his life forever.

The show, which was filmed in multiple locations including Las Vegas, Panama, and Toronto, featured intense challenges that tested contestants physically and mentally. As the competition progressed, many contestants were eliminated, while others voluntarily walked away after accepting tempting cash offers. But Allen remained determined to stay until the very end. His perseverance paid off when he emerged as the ultimate winner, securing a record-breaking $10 million prize.

However, unlike most lottery or game show winners who splurge on luxurious lifestyles, Allen has a different plan for his newfound wealth. Instead of reckless spending, he has committed to using the money for a cause that is close to his heart—raising awareness about a rare brain disorder that affects his youngest son, Lucas.

A Life-Changing Mission

Allen’s son, Lucas, was born with Creatine Transporter Deficiency (CTD), a rare genetic disorder that affects brain development. CTD is so rare that only around 35,000 people worldwide have been diagnosed with it. Due to its rarity, research on the disorder remains limited, and funding for potential treatments is scarce. Allen saw Beast Games as more than just a competition—it was an opportunity to create awareness about his son’s condition and bring attention to the urgent need for research and treatment.

After winning the grand prize, Allen began using his newfound platform to advocate for CTD awareness. He told Fortune that winning Beast Games was not just about securing financial stability but also about having “10 million eyes” on him and his son’s medical condition. This global attention, he hoped, would help accelerate research and funding efforts.

Turning Winnings Into Impact

Even before the show aired and his win was officially announced, Allen wasted no time in taking action. He embarked on an 18-day trek across California, walking 365 miles with weighted backpacks to raise funds for the Association for Creatine Deficiencies (ACD). His efforts led to raising over $140,000 for the organization, which provides support to families affected by CTD and funds medical research.

Heidi Wallis, the executive director of ACD, praised Allen’s efforts, stating that his victory has already made a significant impact. She emphasized that the increased awareness has helped more families receive support and has given hope to those seeking better treatment options for CTD.

But Allen’s ambitions don’t stop there. He has set a bold fundraising target of $40 million to $50 million to support clinical trials and research into CTD treatments. He firmly believes that a cure is within reach, and he intends to use his influence and resources to make it happen.

Smart Financial Planning

Winning such a massive sum comes with financial responsibilities. Allen has been careful about how he handles his winnings. Instead of spending recklessly, he has placed most of the money in high-yield U.S. Treasury reserves to ensure steady growth over time. He has also sought the expertise of a financial advisor, Emmy Sakulrompochai from Arta Finance, to help him manage his wealth effectively.

One of Allen’s top priorities is securing his son’s future. To achieve this, he has established a special needs trust for Lucas, ensuring that he will always have access to the best possible care.

However, with great winnings come great tax obligations. Allen is expected to pay nearly $2.5 million in taxes, a significant portion of his prize money. To minimize this burden, he is making strategic investments that will allow him to continue funding medical research while also growing his wealth.

A Generous Heart

Allen has already started giving back. He has donated $200,000 to charity and has plans to contribute even more in the future. His win is not just about personal gain—it’s about making a lasting impact on the lives of others.

MrBeast’s Costly Gamble

Interestingly, while Allen walked away with life-changing winnings, Beast Games was a financial risk for MrBeast. The show, which aired on Amazon Prime, was initially set to have a top prize of $5 million. However, in a last-minute twist, the prize was doubled to $10 million.

Despite MrBeast’s status as the world’s most-subscribed YouTuber, he revealed that Beast Games was not a profitable venture. In fact, he admitted that the show ended up costing him over $10 million, making it one of his biggest financial losses.

However, for Jeff Allen, Beast Games was nothing short of a miracle. It gave him the financial security he desperately needed, provided him with a global platform to advocate for CTD awareness, and gave hope to thousands of families facing similar challenges.

A Future Fueled by Purpose

Allen’s journey is an inspiring example of resilience and purpose. While many would see $10 million as an opportunity to live lavishly, he views it as a tool to create meaningful change. His mission to raise awareness, fund research, and secure a better future for his son is just beginning.

Through his determination and selflessness, Allen is proving that winning isn’t just about money—it’s about using that money to make a real difference.