How Brands Can Use TikTok and Reels Together for Maximum Reach
In today’s fast-moving digital world, short-form video is king. Platforms like TikTok and Instagram Reels have completely changed how people consume content online. But here’s the thing — while both platforms are powerful on their own, using them together can take your brand’s reach to the next level.
So, how can brands make the most of both TikTok and Reels? Let’s break it down.
Why Use Both?
Before we get into strategies, it’s important to understand why brands should be on both platforms.
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TikTok has a massive, global, and mostly younger audience. It’s known for trends, creativity, and viral potential.
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Instagram Reels gives you access to your existing followers and makes it easy to promote to a slightly older and more diverse audience.
By using both platforms, you tap into two huge audiences — without doubling your work.
1. Repurpose Content Smartly
You don’t need to create separate content for each platform. Instead:
✅ Create one short video
✅ Edit it slightly for each platform
✅ Post with platform-specific captions and hashtags
👉 Tip: Remove watermarks. TikTok videos with a watermark often get lower reach on Instagram Reels.
2. Test Which Content Performs Best
Each platform has its own algorithm and user behavior. A video that goes viral on TikTok might not do as well on Reels — and vice versa.
Use both platforms to test:
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Hooks and intros
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Music and voiceovers
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Formats like tutorials, behind-the-scenes, or funny skits
Then, double down on what works best where.
3. Use Cross-Promotion Tactfully
Cross-promotion doesn’t mean just reposting everything. It means creating curiosity across platforms.
Example:
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Post a teaser on Instagram Stories linking to your full TikTok
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Ask your TikTok followers to check your Reels for an exclusive behind-the-scenes
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Use captions like: “Full version on TikTok!” or “More tips on Reels!”
This builds traffic across both platforms and keeps audiences engaged everywhere.
4. Leverage Trends Differently
Trends start fast — especially on TikTok. If you’re early, you win.
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Use TikTok to experiment with trending audios and formats.
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Then adapt those trends for Reels — maybe with a brand twist.
By the time a trend hits Instagram, you’re already ahead of the curve.
5. Collaborate with Influencers on Both
Work with creators who are active on both TikTok and Instagram. Let them:
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Create TikTok-first content with organic storytelling
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Use Reels to share polished or follow-up versions
Influencer content can be reused across your own brand handles, giving your content extra life and reach.
6. Track Performance Separately
Use each platform’s analytics:
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TikTok: Check watch time, audience retention, shares
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Reels: Look at reach, saves, and profile visits
This helps you know what’s working where — and helps refine your strategy.
7. Keep Branding Consistent
While experimenting is great, keep your brand tone, colors, and messaging consistent across both platforms. This builds recognition even when viewers switch between apps.
Final Thoughts
TikTok and Reels aren’t competitors — they’re partners in your brand’s digital strategy. When used together, they help you reach wider audiences, build stronger engagement, and stay top of mind with your customers.